Yousef Benhamida is an entrepreneur and founder focused on building companies, brands, and products from the ground up. He is the founder of HS Supplies, a multi-million-dollar plant nutrition business he built over more than a decade, and More Properties, where he is building and operating a broader portfolio of businesses and brands.

He is most interested in the parts of business that actually create value: finding opportunities, developing products, building teams, improving operations, and creating systems that make companies stronger over time. His approach has been shaped largely through experience, experimentation, and figuring things out firsthand rather than following a conventional path.

His work and perspective have been featured in Forbes, Yahoo! Finance, NBC, Business Insider, and other media outlets. He continues to focus on building durable businesses, exploring new markets, and turning good ideas into companies that can last.