Yousef Benhamida is the founder & CEO of Humboldts Secret Supplies, one of the fastest-growing nutrient brands in the U.S., now generating multi-million-dollar annual revenue across Amazon, Shopify, and wholesale. A systems-driven entrepreneur and high-performance athlete, he built the company from scratch with grit, Google, and YouTube—long before AI made knowledge instant.

Today, he integrates manufacturing, product development, branding, compliance, and e-commerce operations into one machine. Known for blending sharp execution with the discipline of training like an athlete, he shares lessons that cut across entrepreneurship, lifestyle, and personal mastery—showing how discipline fuels success both in and out of business.

His insights have been featured in Forbes, Yahoo! Finance, NBC, Business Insider, and other media outlets, reflecting his dedication to building durable brands and helping founders reimagine what’s possible.